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How to Build an Employer Brand That Technology Stars Flock To

Finding and recruiting the best technology talent in today's competitive digital world is tough. Skills are in short supply, and nearly every company in the tech sector today has openings that they desperately need to fill to prepare for transformation. In a noisy, over-saturated recruitment market, the key to success is working out how to make your brand stand out to the ideal candidates you want to hire.

While a specialist recruitment agency can find the right applicants for your business, it's up to you to make sure that the people you want to attract get the right impression of your brand when they start searching for information online. After all, these days every professional will research a brand before they decide whether to even attend the interview let alone work for them.

The key to success is presenting an employer brand, or reputation, that resonates with the right people. Linking your organisation to the right ideas, values, and characteristics can instantly make it easier to get that all-important "yes" from a potential hire.

Step 1: Analyse Your Current Reputation

reputation inspirePeople

Every business has a brand, regardless of whether you're aware of it or not. Your brand is the perception that customers, shareholders, and staff members have of your company, and it's up to you to shape it in a way that supports your end goal.

Before you can start making changes to the impression people have of your organisation, you'll need to know exactly what's being said about you. The good news is that it's generally quite easy to get an eye on the conversation. All you need to do is search for your name on social media channels, industry forums, and review websites, and calculate whether the general judgement is good, or bad.

If you look like a terrible place to work for because of poor testimonials and angry previous employees, then you'll struggle to attract the best talent before you've fixed these pre-existing problems.

Step 2: Be Transparent

When you work with a specialist recruitment group to list specs for a new position, you'll need to focus on making sure that each potential applicant has all the information they need to decide whether to work with you.

The best technology employers know that recruits want to feel confident and informed when applying for a new role or developing their career. That's why 77.3% of all professionals consider job/role descriptions to be one of the most important resources for an to inform them about an organisation.

Google elevates its employer brand by sharing details on its website about perks and benefits available for new hires while ensuring that every new position is posted with plenty of information about the specifics of the role.

Step 3: Turn Your Employees into Advocates

advocate inspirePeople

Everyone in the technology world, from DevOps professionals to Linux experts wants to know that they're working with a company that respects their needs, appreciates their skills, and offers an engaging career environment.

Today's professionals don't just want a fantastic salary; they want to know that they're going to have an incredible experience when they go to sit at their desk each day. If you're going to convince possible candidates that you can offer that next level position, the best place to start is by allowing your existing employees to share what they appreciate and value about working with you.

Staff advocates can enhance your employer brand by demonstrating their experiences through case studies, getting involved with social media, or even providing quotes that you can ask your recruitment agency to include in your future listings.

Step 4: Demonstrate a Strong Company Culture

Recruiting and retaining key members of a technology team in today's contract market is easier said than done. If you want your experts to stick around, then you need to create an environment that's too compelling and comfortable to leave.

Showcase the unique aspects of your company culture in everything you do. For instance, if you offer your IT infrastructure team opportunities to get involved with the latest tools in the technology market, list some of the software you have access to in your job specs. On the other hand, if your systems admin has the chance to work from home on specific projects, highlight your position on available remote working options.

The more you can show what makes your business unique, the more likely you are to set yourself apart from the other organisations in your space who are fighting for the same talent.

Today, there's more to finding and maintaining the perfect team than posting an excellent description and waiting for the applications to roll in. If you want to get ahead in the world of digital transformation, then you need to convince your candidates that yours is an opportunity not to be missed.

About Inspire People

Inspire People is a niche boutique IT recruiter specialising in Business & Digital Transformation, IT Infrastructure and DevOps & Linux, supporting individuals seeking permanent and contract opportunities.

We work in partnership with a diverse range of employers who utilise technology to make a positive impact on society; from service providers to organisations using IT to support life-enhancing scientific research, finding the fit between the individual and the employer.

If you would like to discuss your next career move or are looking to attract the right talent, speak with one of the Inspire People team on +44(0)20 7871 8550 or email hello@inspirepeople.net

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