PUBLIC BODY
Case Study:
Services
Candidate Journey
EVP Videos
Job Brochure
Campaigns & Content
Microsite
Permanent Recruitment
Result
Increased fill rates, enhanced employer brand, stronger candidate engagement.
Introduction
The DVLA, an Executive Agency of the Department for Transport (DfT) based in Swansea, employs around 6,000 people on a hybrid model. DVLA Digital drives the agency's digital transformation, developing agile technologies and platforms to meet evolving customer needs and support future tech advancements.
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Struggled to attract the right talent to support DVLA’s digital services.
Limited local talent pool within commutable distance of Swansea.
Negative perceptions around tech stack, culture, and career opportunities.
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Produced a Job Brochure and new EVP video highlighting DVLA’s mission, values, culture, tech stack, diversity, and learning opportunities.
Created engaging social media assets to support recruitment campaigns.
Delivered full recruitment service, sourcing candidates from across the UK for relocation to Swansea.
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Enhanced candidate attraction through a professional EVP video, filmed on-site in Swansea, highlighting DVLA’s mission, values, culture, and diversity.
Increased engagement with a customisable job brochure for each DDaT vacancy, reinforcing DVLA’s brand and EVP, improving candidate experience.
Built strong talent pools across Wales and the South West, proactively sourcing candidates nationwide, leading to an increase in fill rates from 35% to over 75%.
Elevated DVLA’s employer brand, with the EVP video and job brochures becoming key assets in recruitment, positioning the agency as an employer of choice.
⬆︎ Job Brochure
⬆︎ EVP Video.
⬇︎ Social and marketing Assets
⬆︎ Social slides with Loom overlay.
⬆︎ Employee insight EVP Video.
Digital Attraction and Engagement Manager / DVLA
“DVLA sought to partner with a consultancy that could provide added value/innovation for specifically recruiting external candidates for difficult to fill roles. Inspire People delivered a professionally produced EVP Video shot on site and a bespoke Candidate Job Brochure easily customisable for each Digital, Data and Technology vacancy to reinforce DVLA’s brand, values, culture, and EVP Video.”
