PUBLIC BODY
Case Study:
Services
Employer Value Proposition
EVP Video
Social Media Campaigns
Microsite
Permanent Recruitment
Introduction
HM Land Registry (HMLR) is a UK government department, established in 1862, responsible for registering land and property ownership in England and Wales. It plays a key role in maintaining the legal records of land transactions, ensuring transparency and security in property ownership. HMLR’s work is integral to the UK’s property market and legal system.
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Targeting specific profiles for hard-to-fill roles, such as Quality & Test, Architecture, Data Scientists, Infrastructure/DevOps Engineers, and Service Design.
Expanding the candidate pool for Digital, Data, and Technology roles, highlighting the impact of HMLR’s work and its appeal as one of the best places to work within public sector / local economy in the South West
Raising awareness externally about HMLR’s mission, vision, and value to the UK economy.
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Developed HMLR’s EVP (Employee Value Proposition), collaborating with HMLR’s internal teams to define key EVP pillars - Diversity, People, Collaboration, Technology, Mission/Values, and Career Development - highlighting HMLR’s strengths as an employer.
Filmed an authentic EVP video on-site at HMLR’s ITS department in Plymouth, showcasing their tech stack, training opportunities, diversity, and digital transformation, and developed a tailored recruitment micro-site to promote HMLR’s EVP and job opportunities.
Designed targeted recruitment campaigns for hard-to-fill technical roles, leveraging the EVP video and micro-site to attract high-quality candidates and strengthen HMLR’s employer brand within the tech community.
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The EVP video and recruitment micro-site positioned HMLR as a forward-thinking digital employer, attracting diverse candidates for hard-to-fill digital roles, including Solution Architects.
Tailored recruitment campaigns, powered by the EVP video and micro-site, significantly increased the volume and diversity of applications.
The success of these efforts was recognised when HMLR used the EVP video in their Civil Service Commission Excellence Award submission, showcasing its impact on recruitment outcomes.
⬆︎ EVP Video.
HR Resourcing Team Manager, HM Land Registry
“HM Land Registry commissioned Inspire People to deliver them an Employer Value Proposition (EVP) video to support them with their hard to fill digital vacancies. It has received positive feedback from all levels of the organisation and has definitely supported with external recruitment activity.”
