SCALE-UP

Case Study:

Lifebit logo with molecular chain graphic on a dark background

Services

  • Candidate Journey

  • EVP Video

  • Job Brochure

  • Campaigns & Content

  • Contract Resources

  • Permanent Recruitment

  • Executive Search

Result

25+ global hires, enhanced employer brand and cultural fit

Introduction

Lifebit is a scale-up Healthtech established in 2017 whose driving mission is to revolutionise bioinformatics and biomedical data analysis. Lifebit has grown fast since inception and received over $70m of Series B funding to further grow headcount, particularly in their agile software engineering teams, who are remotely based across the globe.

Gradient colorful X symbol on white background

    • Difficulty in rapidly building skilled engineering teams in a competitive market, with a limited talent pool.

    • Limited brand recognition outside a niche audience, making it harder to attract the right candidates.

    • Need for a strong cultural fit and the right attitude, alongside effectively communicating Lifebit’s mission, values, culture, tech stack, remote-first working, and diversity to engage the right talent.

Two gradient arrows pointing to the right, colored in blue, purple, and pink.

    • Collaborated with Lifebit’s HR and engineering teams to define the company’s EVP pillars and identify key behaviours for cultural fit.

    • Produced an EVP video with personal take-out shots for social media campaigns, supporting headhunting efforts for technical roles.

    • Developed a customisable Job Brochure to replace traditional job descriptions, keeping candidates engaged while aligning with Lifebit’s culture and values.

Gradient arrow logo with blue, purple, and pink colors.

    • Over 25 global hires in difficult-to-fill roles, supporting proactive recruitment and executive search efforts, leading to stronger team integration.

    • Enhanced brand visibility and candidate engagement, particularly in competitive tech markets, resulting in better role understanding and higher application rates.

    • Improved retention by attracting candidates aligned with Lifebit’s values and culture, while streamlining the recruitment process for more efficient, high-quality hires.

⬆︎ EVP Video.

⬇︎ Social assets.

Two smartphones displaying Lifebit promotional content, with one highlighting inclusivity and respect in the workplace and the other emphasizing the company’s fun activities like retreats and movie nights.

⬆︎ Employee insight EVP videos.

Two tablets displaying Lifebit job brochure sections on mission and values
Image showing three digital screens displaying Lifebit job brochure. The first screen features team videos and roles like Lead Solutions Architect and Tech Lead. The second screen outlines technology stacks including Backend, Frontend, Infrastructure, Machine Learning, and Bioinformatics. The third screen describes a Senior Backend Engineer position with responsibilities and tech requirements.

⬆︎ Job Brochure

Five teal hexagons with different abstract designs inside on a dark background with blue wavy lines.

Testimonial

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